Understand the market before you put money in it.
Elevator Capital makes plain-English videos, a weekly letter and structured courses on Indian equities and F&O. It is run by financial professionals who learned the craft at Goldman Sachs, BlackRock and PhysicsWallah, and who invest and trade their own capital.
What we do
Three ways to learn, all of them built to be re-explained by you to someone else.
Watch
Explainers on what is actually moving Indian markets, seven to ten minutes each, with nothing left as jargon. First up: how the Middle East oil shock turned into Reliance's best-ever refining quarter, and whether that can last.
See the videosRead
The Elevator Letter: one email a week on one idea worth understanding. A concept, an annual report, a market event. Short enough to finish, clear enough to repeat.
Get the letterLearn
Structured courses from the ground floor up: foundations, reading a business, valuing it, options and F&O mechanics, and risk. Live online cohorts with exercises and recordings.
See the curriculumWhat you will learn
Five floors. Each one assumes only the floor below it.
- GFree videos
Foundations
How the market works, what a share actually is, what an index measures, what the cost of money does to prices, and how to look at a chart without fooling yourself.
- 1Course
Reading a business
Annual reports and the three statements, cash versus profit, how to judge management, and the red flags that show up in the notes before they show up in the price.
- 2Course
Valuing a business
Earnings power, multiples and what they hide, discounted cash flow without false precision, margin of safety, and the hardest question: when to sell.
- 3Course
Options and F&O, properly
How futures and options are priced, the Greeks in plain English, why most retail option buyers lose, defined-risk structures, and what a margin call actually is.
- 4Course
Risk and the trader's mind
Position sizing, drawdowns, the journal, the behavioural traps that empty accounts, and how to build a process you can keep on a bad day.
How we think
Process over prediction
Nobody knows where Nifty will be in March. A good process survives being wrong. A good prediction does not.
Risk is the only thing you control
Returns are the market's to give. Position size, leverage and the decision to sit out are yours.
Investing and trading are different jobs
Owning a business for years and trading index options for days need different skills, horizons and temperaments. We teach them separately and say which is which.
If we can't explain it simply, we don't understand it
Every lesson is written so that you can re-explain it to someone else. That is the test we hold ourselves to.
What you will never get from us: stock tips, buy or sell calls, promised returns or "guaranteed" strategies. Elevator Capital is an education and content company. It is not registered with SEBI as an investment adviser, research analyst or portfolio manager, and nothing we publish is a recommendation to buy or sell anything.
Who we are
Sumit Rampuria
Fourteen years in markets and finance: quantitative work for investment banking and asset management at Goldman Sachs and BlackRock, then business-finance leadership at OYO and PhysicsWallah. IIT Kharagpur, the Indian School of Business, and all three levels of the CFA Program.
Get in touch
The Elevator Letter
One email a week. One idea worth understanding. Unsubscribe any time.
Write to us
Questions about the courses, workshops at your company, or press.